Digital Marketing Course Outline Digital Sentro
DIGITAL SENTRO COURSE CURRICULUM

Digital
Marketing
2026

A practical, hands-on programme for individuals entering the digital marketing industry from foundations to real-world campaign execution.

4 Weeks
25 Sessions
Beginner → Industry-Ready
UGX 450,000
SCROLL
Content Management Systems  ·  Meta & Google Ads  ·  WordPress & WooCommerce  ·  Google Cloud  ·  Email Marketing  ·  Cybersecurity Basics  ·  Analytics & Reporting

CURRICULUM

Five Weeks.
One Complete Skillset.

1
Week One

Digital Marketing Foundations & Content Management

  • 📌
    What is Digital Marketing?
    The digital marketing ecosystem & key channels How brands grow online organic vs paid Overview of platforms: Google, Meta, TikTok, LinkedIn
  • 🌐
    Working with Content Management Systems (CMS)
    Introduction to WordPress dashboard orientation Installing themes, plugins & customising pages Creating & managing pages, posts & media Setting up permalinks, menus & site structure
  • 🔒
    Protecting Your WordPress Site Solid Security Plugin
    Installing & configuring Solid Security (formerly iThemes) Two-factor authentication & login protection File change detection & malware scanning Hiding the WordPress login URL & admin path
  • 🛡️
    Cybersecurity Basics for Marketers
    Strong password practices & password managers Recognising phishing emails & social engineering SSL certificates why HTTPS matters for your brand Backing up your site UpdraftPlus setup Principle of least privilege user roles & access control
2
Week Two

E-Commerce, Branding & Google Cloud Foundations

  • 🛒
    E-Commerce with WooCommerce
    Installing & setting up WooCommerce on WordPress Adding products simple, variable, digital & grouped Setting up payment gateways (Mobile Money, PayPal, Stripe) Managing orders, inventory & shipping zones Optimising your product pages for conversions
  • 🎨
    Brand Consistency Across Platforms
    Building a brand kit colours, fonts, tone of voice Applying brand consistency on website, social & ads Creating templates for reusable branded content
  • ☁️
    Google Cloud Essentials for Marketers
    What Google Cloud is & why marketers need it Google Workspace overview Drive, Docs, Sheets, Slides Google Cloud Storage hosting assets & files Intro to Google Looker Studio (Data Studio) for dashboards
  • 📧
    Google Admin Custom Email Setup
    Setting up Google Workspace for your domain Creating custom email addresses ([email protected]) Managing users, groups & permissions in Google Admin Connecting your domain DNS records to Google Workspace
3
Week Three

Email Marketing & Social Media Advertising

  • ✉️
    Email Marketing Strategy to Execution
    Choosing an email platform Mailchimp, Brevo, ConvertKit Building & growing an email list ethically Designing compelling email campaigns & newsletters Writing subject lines that get opened Automations welcome sequences, abandoned cart, drip campaigns Email deliverability avoiding spam folders (SPF, DKIM) Analysing open rates, click-through rates & conversions
  • 📱
    Meta Ads Facebook & Instagram Advertising
    Setting up Meta Business Suite & Ads Manager Campaign objectives awareness, traffic, leads, conversions Audience targeting demographics, interests & lookalikes Creating ad creatives images, carousels & video ads Setting budgets, bids & ad schedules Installing & using the Meta Pixel for retargeting Reading ad reports & optimising underperforming ads
4
Week Four

Google Ads, Merchant Center & Display Network

  • 🔍
    Google Ads Search Campaigns
    Google Ads account structure campaigns, ad groups, ads Keyword research match types & negative keywords Writing high-quality ad copy & responsive search ads Creating Sitelink Extensions what they are & how to add them Other ad extensions: callouts, structured snippets, call ads Bidding strategies manual CPC vs Smart Bidding
  • 🖼️
    Google Display Network (GDN)
    What the GDN is & how it reaches 90%+ of internet users Creating responsive display ads with images & logos Audience targeting on GDN in-market, affinity & custom intent Remarketing campaigns re-engaging past website visitors Placement exclusions & brand safety settings
  • 🏪
    Google Merchant Center & Shopping Ads
    Creating & verifying your Merchant Center account Setting up a product feed attributes & requirements Linking Merchant Center to Google Ads Creating Shopping campaigns & Performance Max campaigns Advertising products via Google Merchant Center step by step Troubleshooting disapproved products & feed errors
4
Week Four

Analytics, Reporting & Capstone Campaign

  • 📊
    Analytics & Reporting
    Google Analytics 4 (GA4) setup & key reports Connecting GA4 to Google Ads & Search Console Understanding sessions, bounce rate, conversions & ROI UTM parameters tracking campaign sources accurately Building a simple marketing dashboard in Looker Studio
  • 🔎
    SEO Fundamentals
    On-page SEO titles, meta descriptions & headers Image optimisation & site speed basics Google Search Console indexing & performance Link-building concepts what matters & what to avoid
  • 🚀
    Capstone: Full Campaign Build
    Choose a real or mock brand to market Set up Google Ads + Meta Ads simultaneously Configure Merchant Center & run a Shopping campaign Launch an email sequence targeting leads from ads Report on results using GA4 & Looker Studio
  • 💼
    Industry Readiness
    Building your digital marketing portfolio Freelancing vs agency vs in-house pros & cons Pricing your services as a freelance digital marketer Google certification pathways what to pursue next Staying current newsletters, communities & tools

PLATFORMS & TOOLS

What You’ll Work With

Hands-on exposure to the platforms employers and clients actually use.

🌐 WordPress
🛒 WooCommerce
🔒 Solid Security
📧 Mailchimp / Brevo
📱 Meta Ads Manager
🔍 Google Ads
🖼️ Google Display Network
🏪 Google Merchant Center
☁️ Google Cloud / Workspace
⚙️ Google Admin Console
📊 Google Analytics 4
📈 Google Looker Studio
🔎 Google Search Console
🎨 Canva
💬 WhatsApp Business
🔗 UTM Builder

REQUIREMENTS

What You Need
to Join

01
Laptop or Desktop Computer

Windows or Mac minimum 4GB RAM recommended for smooth multitasking.

02
Smartphone

Android or iPhone for testing mobile ads, Meta & WhatsApp Business.

03
Steady Internet Connection

Required for live tools, Google platforms & cloud-based sessions.

04
Notebook & Pen

For strategy mapping, notes & planning ad copy before going live.

05
Zero Prior Experience Needed

This course starts from absolute basics just bring curiosity & commitment.

By the End of This Course You Will…

✓ Build, secure & optimise a professional WordPress website
✓ Run live Google Search, Display & Shopping ad campaigns
✓ Advertise products through Google Merchant Center
✓ Create and manage a working online store with WooCommerce
✓ Design & automate email marketing campaigns from scratch
✓ Set up custom branded email via Google Admin
✓ Read analytics data & make data-driven decisions
✓ Apply basic cybersecurity practices to protect client assets
✓ Present a complete marketing portfolio to clients or employers